Theories of fashion
Semiotics. The meaning of fashion. An explanation of fashion as a sign system of cultural change and tribal belonging.
A look at class stratification, status, profession and requirements of clothing from everyday uniform to a mass youth cult uniform.
Status symbols, group affiliation and branding. Veblen's Theory of the Leisure Class.
Mass production and fashion cycles.
Fashion Technology
Textile technology developments and modern lifestyles.
Shopping today across all ranges from Tweenies to baby boomers.
Influence of home shopping via television and the Internet to the needs of larger ladies and opinionated middle youth consumers
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